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Features, new products

Feature Review: Hask, The New Sulfate-Free Line Is A Must

Dames,  there’s a new sulfate-free/paraben-free product line out and I have to admit: I’m hooked!  It’s not usual that I get sprung on a product. There’s millions of  products out there and I happen to be a somewhat modest product obsesser. Of course that might seem like an oxymoron because I’m a hairstylist, but it’s true! The only reason I’m not obsessed with more is simply I don’t fall for marketing gimicks.   I don’t love most products. I think every line has one thing they do well and everything else is blah.  Hask recently sent me a bunch of products and I am totally unobjectionably impressed. My hair is pretty damaged from my platinum stint a couple years ago, my roots tend to be oily and my ends look like a broom. I used the Moisturizing Argan Oil Shampoo and Conditioner and my hair felt like silk from root to end — it was amazing!

url I went to NYC and I brought the volumizing line with me. Now, a volumizing shampoo won’t usually make my hair all silky the way a restructurizing or moisturizing shampoo would, so I didn’t have high expectations. BUT I was next-level impressed! Not only was my hair soft and conditioned, but the volume was insane. I have never experienced that kind of volume from a shampoo.

hask volume shampooThe bottom line is Dames, summer is coming!  Your hair is about to be dried out from the ocean and the pool. Do your hair a favor and get yourself some Hask. They sell it at Ulta.


Amalia Moscoso

The Hair Dame

Behind the Scenes, Features

Wigs Are Back! Here’s How You Can Be Down With The Trend At An Inexpensive Price

Dames!  Ever wonder how the Jenner-Kardashians change from one dramatic color/style to the next in one day? They also go from layers to none and from short to long. I got the secret for you: WIGS! Wigs are in! in! in! They’re all over the red carpet and you wouldn’t ever know it.  Some of J-Lo’s most glamorous ponytails and longest red carpet locks were — you guessed it — WIGS!


Kim’s blonde wig!



Kylie's legendary mermaid hair

Kylie’s legendary mermaid hair

Wigs are a fun way to get a new look. These days you have such a wide range of prices to achieve these looks. Some cost as low as $40 and others cost up of $30k. Obviously the 30k wigs are for the Beyoncé’s of the world, but hey, they exist! Check out the image below, where model Leila Spilman’s rocking a wig from Lux Hair.

auburn collage

blonde collage

copper collage

Hard to believe this is the same Dame in all these looks? It’s not just the wig, it’s how you style the wigs that makes a difference too. Accessorize it! Change your makeup! It’s so fun!

Check out Lux Hair. They have really great wigs for an affordable price and I can give you all kinds of tips on how to style them and have fun with it.

Make sure to tag us on IG!


Amalia Moscoso

The Hair Dame

Celebrity/ Fashion Hairstylist, Features

Friday Feature: Lilly Olmedo, The Red Carpet Wig Colorist

I am obsessed with hair, Dames!  Obviously you all know that. With hair obsessions comes obsessions with other’s work. When I’m in L.A., I work with some seriously talented artists. One of them is the secret behind many celebs’ wigs, and I don’t mean that jokingly, I mean that literally. So many stars rock wigs, you would have no idea! My girl Lilly is responsible for coloring a lot of them. So, I thought I would introduce her to this lovely audience and let you into the world of Lilly Olmedo.

THD: When did you know you wanted to be a hairstylist?

Lilly: I knew I wanted to be a hairdresser at a young age. At our family functions and parties I would walk around with a small suitcase full of hair combs, brushes, hairpins, rollers or any other item I could use in hairstyling. Then I would ask my parents’ guest if I could do their hair as they sipped on their cocktail and engaged in conversation. My mother tells the story of how they would all fall asleep as I played with their hair and would always wake up with some extravagant, wild hairdo.

THD: How long have you been doing hair?

Lilly: I’ve being doing hair professionally for almost 20 years

THD: Do you consider yourself to specialize in service?

Lilly: I don’t believe in specializing in one part of the industry. I personally enjoy doing it all, always putting the integrity of the hair first. I always make sure to engage and consult with the client before any service. I’ve always been a visual learner and see my job and hobby as an art form. I don’t like to proceed in coloring without knowing what the haircut would look like first. The haircut and styling is very important in color placement. I feel it’s important to know the way the hair lays, moves and is worn on a daily basis before applying your color. You need to make sure and also pay attention to the clients face, body, style, and lifestyle — how to bring out the person’s best features and how to help balance one’s beauty by placing either your layers, fringe, or highlights in the right position. This can only come from providing both services to your client.

THD: What is your approach to hair color?

Lilly: If I see someone walking in the streets, I find myself paying attention to the movement in body, hair, expressions and their surroundings. I instantly find a way that would make them shine even more by simply adding a new tone, color, treatment, cut or something as simply changing the part in their hair. I’m inspired by many things. I see color ideas in nature everyday. I often have dreams of coloring; I stay updated through fashion, art and music I try and always stay creative dabbling in many art forms. Inspiration comes from everywhere. I love to travel and always come home feeling even more inspired. With winters inspiring cool tones and the warm tints touching of a summers day or with a natures visit to the mountains its natural earth tones taking an active inspirations to my craft.

THD: Who has the been the biggest inspiration in your career?

Lilly: I’ve been very fortunate to work with many top hairstylist and have always been inspired by all of them. I now work at Goodform Salon with some of the most talented stylists, who, on a daily basis, inspire me. From stylists who have been doing hair for many, many years to up and new comers who are just getting started. It is important to always be open to learn new techniques from other stylists who are just as inspired and excited for our profession.

THD: Who was the first celebrity you worked for and what did that feel like?

Lilly: I was working with Robert Ramos over at Estilo Salon when I met and worked on my first celebrity, Bette Midler. It was such an ah-ha! moment for me for I have always been a huge fan of hers. She is an amazing woman in every way — I absolutely adore her! I’ve had the privilege of working for many celebrities since then like The Kardashians, J-Lo, Katy Perry and many more.

kim kardashian platinum wig

YES< Lilly colored this wig!

THD: How did you start coloring wigs? Is it a different process than a client in your chair?

Lilly: The wigs are something I do on the side. I am a full time hairdresser at Goodform Salon. The process to coloring wigs is very different than working on a client. The hair is much more delicate and very touchy when it comes to applying color on it. It can very easily turn on you if you’re not careful. What can be done with one color application on a client might take up to two or more on a wig. It’s definitely more time consuming and a delicate process. I am a perfectionist and won’t send it off unless it’s perfect.

celebrity wigs

THD: Can you let any secrets slip and let our audience know some of the clients you have colored wigs for?

Lilly: I’ve colored wigs and extensions for many celebrities. Unfortunately, I’m not at liberty to say for whom.

pink wigs

THD: Can you share the craziest story of something that happened that could have been awful but ended amazing?

Lilly: I had to color a couple of wigs one late night for a celebrity, which we won’t mention today, when one of them completely turned on me, leaving me with peachy orangey highlights. Needless to say I totally panicked I felt defeated and scared for I had already been working on it for hours and was in its final steps. Not wanting to mess with it anymore until I was sure of what my next step would be, I went home and that night I fell into a deep sleep from exhaustion. I dreamt of myself trying different techniques and solutions to help solve my problem. It was definitely a nightmare at first but, eventually, I found myself formulating the perfect color solutions for the wig catastrophe. I guess that’s were the saying comes from “Follow your dreams, they know the way”.  The wig turned out beautiful and everyone was completely happy with the outcome.

celebrity wigs

THD: Any advice you can share to an up-and-comer that is inspired by your story?

Lilly: My advice to any up-and-comer in this industry would be: work hard and make sure you have the passion for the art of hairdressing. If you don’t, then you’re simply just cutting hair. After all hairdressing is not a job, it’s a craft!

Thank you so much, Lilly, for this inspiring interview. I love hearing the inside of another hairdresser’s mind. For all of you interested in following, sharing, visiting, or making an appointment with Lilly, you can find her at Goodform Salon, Los Angeles. 323-658-8585. IG: @lillys_cut, @goodformsalon


Amalia Moscoso

The Hair Dame


Celebrity/ Fashion Hairstylist, Features

Friday Feature: Celebrity Hairstylist Josif Wittnik – Founder of the Redken Colleges

It’s Feature Friday, Dames! We really dived in this week. We picked out a hairstylist from Wisconsin doing some cool things and we wanted to share him with you! Check out our interview below.

THD: When was that first moment you decided you wanted to do hair?

Josif: I never really wanted to do hair at all really, it was my sister that did hair and coached me to believe I had it in me! The artist side of me was very involved in drawing and painting and I had won several contest with my art so she said to me: “You should really try hair as your canvas.” I did. First three years were interesting but then I was recognized by a local salon owner that saw my talent and off to the next level I went [artistic director for salon team].

THD: Who were your first mentors and who did you aspire to be like in your career?

Josif: Xennon of London, I wanted to be him really bad, he was so gifted and so funny and his talent was always in the lead. He was a leader, creator, stylist, long hair genius. I followed him to shows and read everything about him I could.  Dream came true when I was sent off to Chicago where he worked and taught for a one week to work and learned under him.  It truly was surreal and a dream come true, that week changed me! From that point on I viewed my career way more exciting and had direction on where I was going to take it.

THD: How long have you been doing hair now?

Josef: Thirty-two years.

THD: What is your philosophy or your approach to hair? 

Josif: It’s very import that you learn the building blocks to create a look, very similar to an architect.  You really have to know how to design a shape on paper so you can see the finished result. Nowadays it’s very organic and unforced as opposed to the 80’s when styles were forced — by that I mean heavy bleaching, perming and curling.

THD: Where do you get your inspiration from?

Josif: I was one of thirty that were chosen through a series of auditions that traveled around the USA back in the 90’s. Similar to American Idol;  I would call it Hairmerican Idol. After many auditions, only thirty stylists were picked to be the first design team of its kind in the country for REDKEN.  It was two weeks of intense training to go out and show the country a whole new approach on how they could up their game and become true designers of haircutting.

THD: When did you start working with Redken?

Josif: Right from the start of my career I became a expert at their product knowledge. Three years later I became a Redken national platform artist.

THD: Is there an element of beauty that you are very passionate about? How does it relate to your personal approach in your career?

Josif: I’m very passionate about changing peoples lives: seeing someone sick or depressed and knowing that putting your hands on their shoulders, giving them an amazingly honest consultation, reassuring them through it all that they’re really going to love it and feel better, and seeing their face and hearing their words when they see themselves for the first time is kick-ass cool. All done by the gift of having been given hands.  We are the one of the last professions in the world that touches without gloves.

THD: What are your future goals?

Josif:  Well, so far I founded and have run Salon CTI and Day Spa for the last 17 years, The Salon Professional Academy for 11 years, the Joyriding Project nonprofit for 10 years, and Trimhunger nonprofit for 3 years.

THD:  Future goals?

Josif: … To keep on giving.


THD: What is your advice to an up-and-comer?

Josif: Be honest to your guest, treat them as if you were a doctor and they were coming to you in need, and always remember their hair is your patient and, if it’s sick, prescribe antibiotics. They come to you for that. And no chewing gum, never discuss politics, religion, or relationships, keep it real.

THD: What about yourself would you like our readers to know about you?

I have been married 34 years, and would not be here if it wasn’t for her [Josif’s wife].  She shares the industry with me and is a philanthropist as well. Two beautiful daughters who are so talented, and love everyone in my life, they’re all there for a reason.

THD: What is the one piece of hair advice you universally give to every client?

Josif: Don’t use age as an excuse, you can wear whatever flatters you facial features and body shape and lifestyle! Go by that. Best advice?  The phrase “Am I too old to wear that?” should not exist in your vocabulary.

THD: Thank you so much, Josif! This was an insightful, awesome interview!


Dames, check out Josif’s salon and non-profits:

Webpage salon

Webpage academy


Follow his socials:

IG: @hairmister  facebook @josifwittnik  @trimhunger @joyrising




Amalia Moscoso

The Hair Dame

Behind the Scenes, Features

Shoot for More Volume – BTS with The Hair Dame

Happy Friday, Dames! Last month we had a lovely time shooting with models of all ages for Secret Volume by The Hair Dame. Secret Volume is a master hair extension piece: you can use it for multiple purposes. It can cover any thinner spots on top of your head and can be used in the back to cover a cowlick. My favorite is to use as a volumizer on the crown of your hair and as a filler in updos. Its the most versatile hair piece I have seen on the market. Here’s some fun behind the scenes shots of all our fun on set and a little video from me to you on how awesome this hair piece is!

secret volume behind the scenes

secret volume

secret volume


This is such an awesome product! Check out all our videos on YouTube and get yours at We will be showing you how to maximize this product throughout the month with its multiple uses. Make sure to send us any questions. We want you to have fun with your hair!



Amalia Moscoso,

The Hair Dame


Friday Feature: Larry Sims

Larry Sims is undeniably one of the hottest hairstylists in the entertainment business today. His clients have ranged from Victoria Beckham, Queen Latifah, Gabrielle Union, and Mary J. Blige to Lupita Nyong’o and on.  His work has been showcased on the most glamorous red carpets.  We will never forget Lupita’s iconic Moment at the Oscar’s last year — his work has created trends that last for years. Who could forget the Victoria Beckham bob that gave us all the dire need to have an A-line bob moment? Larry still remains incredibly humble and driven to work harder than ever.

We had the opportunity to hang with Larry at his home sipping on alkaline water infused with cucumber and mint. Here’s our interview with Larry Sims:



THD: How long have you been doing hair?  

Sims:  Naturally for over 20 years, but professionally for probably about 6 years.  I was a dancer professionally for over 15 years.

THD: Is that how you broke easily into the industry – because you were a dancer first? 

Sims: I wouldn’t say easily because I had to start from the bottom. It was actually hard because for people that knew you as a dancer, it was hard to write a check for you that was more money in another field.  I had to prove myself harder: assisting, washing hair, carrying bags. So I wouldn’t say it was easier, no, not initially.

THD: Who did you assist for, how did you get started?

Sims: Well, the person that’s probably the most relevant to this conversation is Ken Paves. I was dancing for Jessica Simpson and her stylist introduced me to Ken. That was it.

THD: Who were your mentors?

Sims:  Ken Paves, as you know, and also Johnny Wright who is now at the White House with Michelle Obama. Ken and I are great supporters of each other. He’s the one that introduced me to Victoria Beckham and that was really my first opportunity that  launched me into everything. Victoria and David were bigger than my career at the time… my career was non- existent. It was really the bob that we gave her.larry simsTHD: OMG! You gave her that bob haircut?  

Sims: Yes, [laughs], it wasn’t that I gave her something new that didn’t exist before…

THD: No, you didn’t invent the bob, but you started a sweeping trend that blew up!

Sims: Yeah, I think it was because she was and still is so iconic, everyone payed attention to her.  These media outlets really plugged into that, Haaper’s Bazar, Vanity Fair — they called me.  They had never done a feature on Larry Sims in their life. In Style Magazine, this blog , that blog.  Everyone wanted to know who Larry Sims was.  She had just moved to the States and it was intended for Ken to work with her, but he was busy with J-Lo, so he handed her to me. It was the first for both of us and she rocked with me for about 3 years solid, until she ended up back with him [Paves]. It was great!  I went on tour with the Spice Girls. She [V. Beckham] put me on all of David’s Armani campaigns, Adidas campaigns, and it just became this thing. They really were the people that opened this huge door for me. It was amazing. Who would have thought?

THD: Do you like traveling with your clients?

Sims: Yes, because the clients I travel with are my friends, also.

THD: Are they your friends from working with them or did you know them before?

Simms: A lot of them were my friends before from dancing and being in the industry.  Like, I knew Gabrielle Union from before I became a professional hairstylist. I met Mary J. Blige before I became a hairstylist, I met Queen Latifah before I became a professional hairstylist. There are so many people that I travel with also that I became friends with after. But I think light attracts light and kindred spirits, so Ive been thankful and grateful that I haven’t had to weed through sour lemons.


THD: Where’s your favorite place you have been for a job?

Sims: I have so many, wow.  Gabrielle [Union] took me to Paris Fashion Week which was amazing. I got to sit with her in the front row; she was invited by Miu Miu. That’s when I met Lupita, cut to… I ended up up doing her for the Oscars!

THD: OMG, I was obsessed with her and how she looked, you did an amazing job Larry!

Sims: Thank you! It was definitely a game changer.

THD: What is an OMG I can’t believe this is happening moment and how did you fix it?

Sims: I did have a client that my kit didn’t show up and I didn’t have anything.  I was in Texas and I didn’t have time to go to the store and grab anything.  I stopped at Walgreens, bought a mini flat iron, some pins and a comb and gave her a messy ponytail situation.  She was so blown away by my effort to make something happen.  She was really great about it. I’m lucky, I really haven’t had any divas. I only had one situation that a client and I had a miscommunication and it was awful. It was awkward, it was terrible. I think she was just in her head.  She hated it, she really hated it. But she left the house with it and the next day Glamour Magazine deemed it #1 best red carpet look.

THD: Was she humble about it when she saw that? 

Sims:  No, she was like ” oh yeah, I saw that” {laughs}  I never worked with her again.  I think it was mutual.

THD: What would you name the style that your clients seek you out  for? 

Sims:  The beautiful disaster.  Young and modern, yet chic and effortless.  I’m also known for my cuts. I send my girls to Nine Zero One, Nikki and Riawna for color.

THD: Where do you get your inspiration?  

Sims: Thats a good question…I never stop dreaming, you know what I mean?  You know how some people get to that point where they feel like “I made it” or “I’ve done it” “I have arrived”,  I never want to feel like that. When I first started as a hairstylist I had a friend with a 1 bdrm apartment and I slept on his floor for 3 months before I could afford to get an apartment. When I could get an apartment it was from some friends that owned a property on Rodeo, you know on the hood side.  So when you go from that to living in a home in the hills you gotta acknowledge that you have done something for yourself, and when you look around you are reminded of the journey and the gratitude that I have. But what it doesnt do, for me at least, is change the drive because in my mind its easy to go back there. The moment you think you have arrived or you think your 10 steps ahead of the game is when you lose it. So its even more pressure for me now, because I have to maintain this shit, and I have to always top what I did last.  like award season with Lupita or 5 years ago with Victoria, whatever it is you always have to top yourself.  So that keeps me inspired.

THD: Do you ever feel competitive with other hairstylist that might share clients with you?

Sims: I don’t know about them, but me, I’ve never been that guy.  Ted Gibson and I share Lupita. We always mention eachother in the press, always give eachother high fives. I always made sure I spoke highly of him in interviews, because I didnt want to get the full credit for something that he might of done.  Same with Kim Kimble, same with Kiyah Wright, we big each other up, we shout each other out. These are heavy hitters in the industry. I dont know if anyone has been petty with me, but from my perspective, no.

THD: What’s your favorite moment with a client?

Sims: Lupita for the Oscars.  Beyond Victoria {Beckham}, beyond anything else I’ve achieved.  When I’m long and gone that will be a moment in history that cant be erased, and my name will always be cemented as the guy that was with Lupita when she won that iconic award. You know I talk to my friend Johnny Wright about how he has sacrificed so much to be in the white house- but when he’s gone from there, he will be in history books. For me, Lupita on the red carpet for the Oscars, that was my history book moment.

THD: Awe, that is so amazing Larry, You should be proud of yourself.




THD: What’s your main focus in your career right now?

Sims: Expanding the brand. I’ve gotten into executive producing and television projects. My company is called Simms Styled Inc, and under that corporation we have developed television shows, that we have sold. The Larry Simms brand is going to expand passed hair. We are doing wine glasses, and linens, and its really about a lifestyle. Larry Simms success isn’t just based on hair, Larry Simms is a lifestyle. I want to be a household name.

THD: What are your favorite products?

Sims: Go pro curls by Larry Simms,  go pro gro by Larry Simms, Osis hairspray by Schwartzkoff , I swear by, oh and Oribe dry texturizing spray– LOVE IT LOVE IT LOVE IT!! Rusk Shine, and got to be “Guardian Angel” heat protectant .


THD: What do u think about consumer based products vs salon products

Sims:  Well, it depends on whose using them.  It’s not better because its more expensive, that’s for sure.

THD: What’s a secret product people wouldn’t expect that you can’t live without?

Sims:  The dry texturizing spray by Oribe , Got To Be- Beach Trippin, ugh it just gives the hair so much texture, I love it!

THD: What advice would you give to someone that wants to do celebrity hair ?

Sims:  Two things- 1) Always surround yourself around people that inspire you in that respected field. Do what you have to do to get to them, move to their city, be around them, be mentored by them. 2) 2nd thing , Do the work, do the research, test test test, do lots of free stuff,  its not always about the dollar -Work your ass off!

Larry Sims in his Woodland Hills home with his dog, Noche.

Larry Sims in his Woodland Hills home with his dog, Noche.

See Larry’s work on his website

Behind the Scenes, Features

Behind the Scenes with Stone Fox and THD

Hi, Dames! Recently, I worked on an awesome shoot with Stone Fox Bride for and it was published on It was so fun! Carly Giglio was on Makeup for Stila Cosmetics, Paulina Castro Ogando was on wardrobe, and Aurora Botanica was on florals. Last but not least was my sister, Natalia Michele, as my partner in hair. We had two models and did three looks for each – it was awesome! I used Secret Volume by The Hair Dame and Secret Extensions by The Hair Dame. These hair pieces really helped emphasize the looks. Check out the pics below to get a glimpse of what it was like – the backstage magic in motion! There’s a bonus video at the very bottom.









You can check out the story on here.

Let me know what you think, Dames!


Amalia Moscoso, The Hair Dame

Celebrity/ Fashion Hairstylist, Features

Friday Feature: Nikki Howard

THD: Hi, Nikki! I know your on set right now in Puerto Rico. Is there anything you can tell us about this upcoming movie?

Nikki: It was a lot of fun to make and hopefully that will translate!

THD: How old were you when you decided you wanted to be a model/actress?

Nikki:I knew I wanted to be an actress in the 5th grade. I had an emotionally rough childhood and acting gave and still gives me an outlet that allowed me to escape my reality to one where I knew the outcome and could freely feel. As for modeling, I used to look at my moms old portfolio and started modeling at 16 in Miami when I was old enough to drive myself to castings. Haven’t stopped since.


THD: When did you decide to take it seriously, and what changes in your life did you have to make to do so?

Nikki: I auditioned for my first school play in the 5th grade. I then auditioned for a performing arts middle school about an hour from my house for the theater program. I was accepted and attended there for 3 years but because I had to take a car, 2 busses and a train to get there (one way), I wanted to go to a high school close to my house. I did theater there as well as community theater. When I was 16 I got my license and as soon as I could work, got a job to put money in my gas tank. I worked at Starbucks on the weekends at 5am and enrolled in the OJT (on job training) program at my school during my senior year so I could leave early to either work or go to castings. Then at 18 I auditioned for a performing arts acting conservatory in NYC and received a scholarship there and moved shortly after graduation. I modeled while in school and after 3 years in manhattan I moved to LA!

THD: What is your daily routine like?

Nikki: 5:15 am – wake up, eat breakfast, feed the dogs

6:00 am – head to the gym and train either with my trainer @mrmvtfit or on my own

7:15 am – walk the dogs and get ready for the day

If I’m not working on set, I’m at castings or auditions. But generally I’m in bed before 10.


THD: What has been your most exciting job so far in your career?

Nikki: I got to work on The People vs OJ. Probably the most surreal moment was sitting in a trailer in the middle of Cuba (Cuba Gooding JR.) and David (David Schwimmer) . I remember thinking: “Never forget this moment. This is insane”.

THD: What has been the most disappointing moment?

Nikki: To be successful in this industry you must always forget your disappointments!

THD: What is your philosophy on taking jobs? Is it about money? Advancement? Will you do anything? Do you have limits or restrictions?

Nikki: I made a career plan for myself at 15. It was extremely strategic. Pay your dues. It was like a ladder. I worked for free when I was young to get a book and a reel started. As far as restrictions and money, let’s just say I’ve got a great team who handles my stuff!

nikki howard model

THD: What is your dream job?

Nikki: I’m living it!

THD: Who is a role model to you? Whose career would you like to emulate?

Nikki: My mom. Hands down!

THD: What is your favorite hair product?

Nikki: Right now, Morrocan oil. The salt water is drying my hair out and it’s been helping!

THD: What do you think about hair extensions and how does it affect your self-esteem or how do they make you feel?

Nikki: Love them! Definitely a fan of the temporary ones. Who doesn’t wanna feel like a damn Kardashian?!

THD: What is any advice you have to young girls that want hundreds or thousands of followers on IG and want a successful career in modeling and acting?

Nikki: I started at 16. There was no Instagram or social media or anything. I walked into agencies (30 lbs heavier) and was told by 30 and 40 year old people that I was too fat. I’d walk into casting offices and get rejected daily (still do!). I lost weight after working out and eating right and I’m so happy with my body now. And I still get told no. Now I get told I’m too skinny, but by people on Instagram. The moral of the story is: be happy with YOU! when you are, no one can hurt you!

nikki howard model

A big Thank you to Nikki Howard for collaborating with us this month. Stay tuned as  she will show all the Dames out there how to use your Secret Extensions by The Hair Dame and all her little tips and tricks with them. She is such a DAME!!


Amalia Moscoso, The Hair Dame

Company/ Brand Founders, Features

Friday Feature: House Of Dame – Our Story

Hi, Dames! I want to share my company’s story with you. My business partner Debbie and I created our company as a mission to you.

When I was 19 (I’m now 35), I was doing hair in and out of a  salon and I had hair extensions everywhere! I noticed hair extensions in friends’ drawers and clients’ houses with messy balls of hair all over the place – I had an idea! Why isn’t there a special carrier for storage of our expensive hair?  My first idea was a miniature garment bag… but that wasn’t good enough. As I kept developing the idea in my head over the course of 5 or 6 years, I reunited with my childhood bestie and I asked her to help me with my idea. As if time had never passed, we were laughing and giggling our way to building a company (only now with good wine instead of lunchables snacks). Then, one night, I was pulling out my box of purses to pick one for the night and a silver clutch purse fell on my head. It was in that moment that HairClutch by Dame was born. Turns out that turning your idea into a real product is not that easy of a task.  Lots of no’s, several mistakes and many travels around the globe later, we had our perfect sample. We received a utility and design patent, hooray!

At this same time we had the idea to create a platform for me, the hair expert of now 17 years, to talk to you Dames everywhere! We wanted to be able to empower all women to learn how to do their own hair and give them all the products they need to do so confidently. With that was born The Hair Dame. We did loads of research, tons of planning, lots of over thinking about structure and strategy (you name it), we thought about it. Yet, we still felt like we were missing a key piece. We wanted to empower Dames everywhere and give everyone an opportunity to feel good about themselves, so how can we truly give back to everyone with this company?

Then came the Women Like Us Foundation- an incredible organization that supports women-led or founded issues in the world. Now we have the trifecta, our platform, our products and our charity organization that we can bring full circle in supporting all women everywhere with what we do.

Our mission to you Dames is to never lie, never speak on a product we don’t 100% stand behind and always do our best to bring you the trends, hair tips and best products for your hair.

HairClutch by Dame is the first product we birthed from scratch and there are many more in the think tank as we speak. Secret Extensions by The Hair Dame is a product we stand behind and believe gives every Dame the opportunity to look fab with great hair.

Sign up for our newsletter! We are not the annoying ones that send out letters every day pressuring you to buy something. We keep you in the loop with stories and hairstyle updates along with products to keep you and your hair happy… we even surprise you with discounts and giveaways.

Why? Because we love you! We want you and your hair to live happily ever after.


The Dames

Company/ Brand Founders, Features

Kiara Bailey: the Genius Behind Celebs’ Favorite Hair Extensions

Hi, Dames! This week’s Friday Feature is the creator and founder of Hair Lingerie and Charmsies: Kiara Bailey!  Hair Lingerie is a high-end professional line of hair extensions known as the best in the market. She has equipped celebrity extensionists all over the country with these luscious locks that have been known to grace the heads of the Kardashians, Chrissy Tiegen, and Christina Aguilera, to name a few.

Hair By Priscilla Valles using Hair Lingerie

Hair By Priscilla Valles using Hair Lingerie

Charmsies are the coolest most innovative  hair accessory to hit the market in decades. They are little pieces of sparkle meant to dazzle up any hairstyle with the simple press of a flat iron. They are perfect for festival season, special occasions, or just to feel extra sparkly on any given day. They have been seen all over red carpets, on influencers at Coachella, and at weddings.


We had the opportunity to hang out with Kiara and ask her some questions about having ideas and turning them into businesses. Check out our interview below.


How long have you been doing hair?

My first memory of doing hair was sitting on the back of the sofa at 6 years old with my box of plastic barrettes. There must’ve been 20 or 30 flowers, bunnies and bows. I would sit for what seemed like hours putting each barrette in my dad’s long permed hair and was obsessed with getting every single barrette in his hair. He looked ridiculous, but I’ve seen this redone on Instagram so I was way ahead of my time. I never really gave hair much thought (even though I spent every day after school and weekends as the receptionist at my mom’s salon) until my senior year of high school. There was an opportunity to go to Beauty School paid for, so my mom signed me up. I really had no say in it because we couldn’t afford college so she thought I could at least work my way through college doing hair. I hated Beauty School and vowed that I was going to get a “real” job. My first day assisting my mom in the salon was amazing and I’ve been a workaholic ever since.

How did you decide to start your own hair extensions line?

I think deciding to start a company was the easy part and something that few of us give much actual thought to. It’s all the stuff before and after that make the story great. I got a bad haircut after moving to LA in ’99 and got individual fusion extensions to have “long, luscious locks”. The hair tangled so badly with my hair that every one of those 300 bond got pulled out from the root. I was so freaked out that extensions could cause someone to have hundreds of bald spots on their hair and became obsessed with doing it better. You see, the feeling it gave me, how it fixed my perceived defect, how it gave me the instant gratification of changing my look wasn’t flawed; the product that was used was flawed, the technique was flawed. I became determined to find a way to get the good feelings without any of the negative side effects and in order to do that I found out I had to make it myself.

What was the biggest obstacle in your building process?

There were thousands! Literally thousands of obstacles! People don’t see all the nights you are up until 4 or 5 am on conference calls with China, or the stress of being out of stock of a product for a very important client and the toll that takes on you. I think the biggest obstacle I had and so many business owners can relate to is that I didn’t know how to do everything I needed to do when I started, so I spent a bunch of money having people do it for me, which meant my investment became much bigger than I thought it was going to be. My original business model is almost nothing like my current one and that [transition] cost more money [in order to] switch brands, logos, websites, products, marketing, you name it. That was hard to stomach, but luckily I had some great mentors and made sure that I learned each thing that I hired someone to do, so now I can do it for myself. I can add Photoshop, iMovie, Excel, Word, Powerpoint, Prezi, Quickbooks, corporate structure, bookkeeping, tax preparation, contract reading and negotiations and a bunch more stuff to my resume now.

How can one get Hair Lingerie? Is it for professionals only?

Hair Lingerie is available in the top salons in the world. We currently have around 40 Specialists throughout the world and plan to expand to 60 by the end of the year. It is a professional product that you would need to go to a salon to have applied and removed and since it is the highest-end brand of hair extensions and virtually undetectable to anyone, the quality of our Specialists work is second to none. You would never know that half of the celebs in Hollywood are wearing HL because as we like to say “We Never Kiss and Tell”. Most of our clients are really private and we only post something when the person has given permission. You can find a HL Specialist or apply to be one on our website

How did you come up with Charmsies?

I was on a trip in 2012, buying hair from the temples in India and then to China to take it to my factory and walked into this store in Guangzhou and saw all these hearts and stars and puppy dog charms in bags covering every inch of wall space. They were nail charms and I thought how cool it would be if you could put these in your hair. I became obsessed and nine months later I was at a trade show rolling it out. It was truly a whirlwind!

Who was Charmsies designed for?

A Charmsies girl wants to add something extra to her style. Up until now you could only put a rhinestone or stud barrette in your hair or a hair tie or headband with something on it, but now you can put rhinestones all over your hair like in Cinderella or accent your braid just like stars like Bella Thorne did. Creativity is endless and Charmsies is for the girl that needs to be creative with her style, who wants to be seen and recognized.

Was your building process different from Charmsies to Hair Lingerie?

Of course! There were so many differences in where I was and who I was with each brand. I was a full time hairdresser with a tiny baby and knew nothing about running a company when I started Hair Lingerie and already had the infrastructure, knowledge and experience when I started Charmsies. This is why it took 8 years to get HL up and running and 9 months for Charmsies. Another difference is that HL is in the luxury market with a super small ideal customer only looking for hair, and Charmsies is inexpensive, mass and we’ve sold everywhere including gift, toy, fashion and hair markets. They literally are on the opposite end of the beauty spectrum and was a great learning lesson about who I am and what markets I inherently understand and which ones I needed to have other people step in and be the voice for.

Where can you purchase Charmsies?

Stores carry select styles but you can get all 40 styles on our website plus free shipping!

What is your advice for people that have an idea about a product?

Ah… advice! Everyone has some, right? Mine is simple, don’t get so caught up in the idea of the mythical business plan. It has to prove itself before you can make it a plan. Feel comfortable changing it every year or month or week. If you hit a road block with product development, sales, or fulfillment or any of it, DO NOT RESIST! The hiccup is there to make you rethink your strategy. If no one is “getting” your product then it’s either too complicated or you aren’t explaining it simply enough. If you aren’t making money right away then it’s not going to make money, and you have to rethink your costing and pricing and expenses. Get really comfortable at being wrong and quickly making adjustments to your course. And whatever you do, DO NOT GIVE UP, UNTIL IT IS TIME TO GIVE UP! Sometimes knowing when to quit is more important than everything else.

Do you still do hair in a salon?

I now play at doing hair. I always wanted to move on from “being a hairstylist” and thought CEO seemed like a much better title, but after working in an office at a desk, quietly behind a computer for a couple of years, I became super depressed. I realized that it was because my whole life has been lived in a salon; it’s the only job I’ve ever really had and is a part of my being. It makes me happy to chat with people and teach those around me what I’ve learned and to be active and never sit down, even when eating lunch. So even though I only take clients a couple of days a month, I am always in someone’s salon, and work every day with either hairstylists, entrepreneurs or professionals on business and life strategy. I just helped my good friend and hair colorist extraordinaire, Kazumi Morton, launch Salon Kazumi in Beverly Hills and realized it was the missing link between all the work people are doing and truly feeling successful, and we aren’t taught any of this as stylists so it’s really needed in our industry! My mission is to make sure everyone has the tools the need to be happy and successful.

What do you want people to know about you and your products that we may have not discussed?

If you have any interest in group or personal mentoring please contact me via email and put Business & Life Strategy in the subject line. **


A big thank you to Kiara for taking time to answer these questions. Hope you loved this interview as much as we did, Dames. Let us know if you have any questions or comments below.


The Dames


Introducing Our January Collaboration: BlondesWhoEat!

Hey, Dames! We wanted to introduce you to our Dames of the month: Kristi, Erika, and Morgan. These beautiful ladies are behind the Instagram page @blondeswhoeat. With so much in the media regarding body image and bodyshaming, it’s refreshing to see Dames put it all out there. We all love food, and while exercise and eating most of the time is important, it’s fun to be exposed to yummy foods all over the world that these globetrotters share with us!

blondes who eat

Kristi! Erika! Morgan!

Look out for all our fun video colabs this month!


The Dames



Celebrity/ Fashion Hairstylist, Features

The Celebrity Wardrobe Stylist That Has a New Obsession

Newheart Ohanian is a fashionista to the core of her being. She’s a wardrobe and fashion stylist to the stars, the trades, and magazines. Her work is found in Cosmo, Elle, Harper’s Bazaar, Vogue and many more. Her aesthetic is unparalleled and her energy is consistent. This Dame treks all over New York City on a daily basis meeting with publicists, showrooms, and clients alike. Somehow, she always looks the part – chic from head to toe. We introduced her to Secret Extensions by The Hair Dame and this is what she had to say.


You can follow Newheart’s work on IG @NewheartNYC

To purchase your Secret Extensions By The Hair Dame, click the SHOP button above and do yourself a favor and get a HairClutch as well. HairClutch is a 3-in-1 storage and travel solution for hair extensions as well as a styling assistant.

Let us know any questions you have in the comment section.


The Dames


Celebrity/ Fashion Hairstylist, Features

Behind the Scenes with Blondes Who Eat


Hey, Dames! Guess what? We have some exciting new vibes coming your way… we’ve got a new exciting collaboration coming up with none other Blondes Who Eat: Kristi, Erika, and Morgan! They are some fab dames that love to eat, but, most of all, to look hot while they are doing it. Here are some behind the scenes shots of our fun shoot this week. Stay tuned for our tutorials for their hot hairstyles next month. You won’t want to miss their impressively easy ways to create multiple looks!


The Dames


Dressing Room Secrets with Katie Welch

Hi, Dames! We have a fun new segment to introduce to you: Dressing Room Secrets! We got together with our Dame Katie Welch and talked bangs (Secret Bangs to be exact!) as well as Secret Volume. We talk how and where to rock this look

For more info on these amazing hair pieces, CLICK LINK Below:


We want you to know you can do this, Dames! These hairstyles are accessible with these hair pieces. Stay tuned for the How-to video to create this hairstyle tomorrow!



The Dames